About the Organization
Our organization is a global leader in SaaS platforms, AI-driven analytics, and enterprise growth solutions, enabling organizations to accelerate customer acquisition, optimize marketing performance, and drive scalable revenue growth. Serving a diverse portfolio of enterprise clients across technology, financial services, healthcare, and digital commerce, we deliver advanced capabilities in data intelligence, marketing automation, customer lifecycle management, and revenue optimization.
In today’s data-driven economy, marketing has evolved into a highly technical and measurable discipline. Organizations must manage complex ecosystems that include multi-channel campaigns, CRM platforms, marketing automation systems, attribution models, and advanced analytics frameworks. Marketing Operations sits at the center of this transformation, ensuring that marketing strategies are executed efficiently, measured accurately, and aligned with business objectives.
Our company is undergoing rapid expansion, with increased investment in AI-powered marketing technologies, data platforms, and integrated revenue operations (RevOps). These initiatives are designed to create a unified, data-driven approach to marketing and sales alignment, enabling better decision-making and improved performance across the customer lifecycle.
We are seeking a Marketing Operations Manager to lead the optimization of marketing systems, processes, and performance analytics. This role will play a critical part in ensuring that marketing initiatives are executed with precision, supported by robust data infrastructure, and aligned with revenue goals.
The Marketing Operations Manager will collaborate closely with marketing, sales, product, and data teams to build scalable frameworks that enhance campaign effectiveness, improve pipeline visibility, and drive measurable business impact.
Essential Duties and Responsibilities
• Manage and optimize marketing operations infrastructure, including CRM systems, marketing automation platforms, and analytics tools.
• Oversee execution and tracking of multi-channel marketing campaigns, ensuring data accuracy and performance measurement.
• Develop and maintain marketing performance dashboards, KPIs, and reporting frameworks.
• Implement and manage lead management processes, including lead scoring, routing, and lifecycle tracking.
• Collaborate with sales and revenue operations teams to ensure alignment between marketing efforts and pipeline generation.
• Optimize campaign performance through data analysis, A/B testing, and continuous improvement initiatives.
• Manage integration of marketing systems with data platforms, APIs, and enterprise tools.
• Ensure data integrity, governance, and compliance across all marketing systems.
• Support budgeting, forecasting, and ROI analysis for marketing programs.
• Lead initiatives to enhance marketing automation, personalization, and customer segmentation strategies.
• Partner with product marketing and demand generation teams to improve campaign execution and go-to-market alignment.
• Identify opportunities for process improvement, efficiency gains, and automation across marketing operations.
• Train and support marketing teams on tools, processes, and best practices.
Job Qualifications and Requirements
• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field.
• 7–12+ years of experience in marketing operations, revenue operations, or digital marketing roles.
• Strong experience with CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot, Pardot).
• Experience working within SaaS, technology, or high-growth digital environments.
• Strong analytical skills with experience in data analysis, reporting, and performance optimization.
• Familiarity with marketing attribution models, lead lifecycle management, and pipeline analytics.
• Experience integrating marketing systems with data platforms and enterprise tools.
• Knowledge of SQL, data visualization tools (e.g., Tableau, Power BI), or analytics platforms is a plus.
• Strong understanding of B2B marketing strategies and enterprise sales processes.
• Experience managing cross-functional projects and collaborating with multiple stakeholders.
Personal Capabilities and Qualifications
• Analytical thinker with strong attention to detail and data accuracy.
• Strong problem-solving and process optimization skills.
• Excellent communication and stakeholder management abilities.
• Ability to operate in fast-paced, high-growth environments.
• Results-driven mindset with a focus on measurable outcomes.
• Strong organizational and project management skills.
• Collaborative team player with a proactive approach to improvement.
Strategic Support
The Marketing Operations Manager will play a key role in enabling data-driven marketing and revenue growth.
Key contributions include:
• Driving alignment between marketing, sales, and revenue operations through integrated systems and processes.
• Enhancing decision-making through advanced analytics and performance insights.
• Supporting growth initiatives through scalable marketing infrastructure and automation.
• Improving customer acquisition and engagement through optimized campaign execution and targeting.
• Contributing to digital transformation initiatives across marketing and customer experience functions.
Working Conditions
• Mid-senior leadership role within a global SaaS and technology organization.
• Collaborative, fast-paced environment with strong focus on performance and innovation.
• Cross-functional interaction with marketing, sales, product, and data teams.
• Occasional extended hours during campaign launches and reporting cycles.
Job Function
Leadership role responsible for managing marketing systems, campaign operations, performance analytics, and process optimization within a global revenue-driven organization.
Compensation & Benefits
Total Compensation Package: $198,000 – $300,000
Compensation includes:
• Competitive base salary with performance-based incentives
• Long-term equity or incentive plans
• Comprehensive healthcare, dental, and vision coverage
• Retirement and financial planning programs
• Professional development and certification opportunities
• Paid time off and flexible work arrangements
• Technology and wellness benefits
Why Join Us
This is an opportunity to play a critical role in shaping how marketing drives growth in a global technology organization. As Marketing Operations Manager, you will be at the center of data-driven decision-making, enabling teams to execute high-impact campaigns and achieve measurable results.
You will work alongside marketing leaders, data experts, and revenue teams to build systems that power scalable growth and innovation.
For professionals seeking a role that combines analytics, strategy, and operational excellence, this position offers the opportunity to advance your career in one of the most dynamic areas of modern business.
